Elizabeth Allen is a technology professional passionate about translating user research into high-performing products.

Testimonials

Overview

CSPO-certified product management and technology professional, passionate about translating user research into high-performing products. Over a decade of experience spanning Product, Customer Success, and Marketing. Recognized as a killer cross-functional collaborator and communicator skilled at socializing business opportunity at all levels of the organization.

INFJ but occasionally an “E”.

Experience

Associate Product Manager, CSPO

CallRail, Tracking and Analytics | August 2019 - April 2020

Product Manager across a large Agile product organization in the MarTech space, functioning as the primary Product Manager within one Scrum Team focused on the attribution product while pitching features and grooming stories to other cross- functional teams including integrations. Leading grooming and planning ceremonies as well as collaborating cross-functionally throughout the organization to align on how new products and features benefit CallRail's customers and the future of the product roadmap. Strong empathy for customers and a focus on customer value allowed for maneuvering between user-facing features and technical backend changes.

Accomplishments:

• Led release, Beta, and internal training of CRM integration projected to increase retention of automotive customers by 30% YoY

• Managed the migration and relaunch of the app's Notification Center—a high-traffic feature used by 80-85% of customers

• Collaborated cross-functionally with Leadership, Engineering, Design, Marketing, and Sales to align on how new products and features benefit CallRail's customers and impact the overall product roadmap

Customer Success Manager II

UserIQ, Customer Growth Platform | January 2018 - August 2019

Recognized leader within UserIQ guiding our customers to find success in every moment and successfully reducing churn by 75%. This startup environment allowed for product management experience managing customer messaging and feedback from product releases— ultimately driving up usage. Holding SaaS businesses of all sizes accountable to their goals to grow, adapt to, engage with, and understand their users. Owning and improving team workstreams to maintain the same level of excellence as UserIQ scales.

Accomplishments:

• Product managed feature releases including customer messaging and feedback

• Reducing customer churn by 75% in 2018

• 9% net growth of accounts in 2018

• Receiving recognition for the level of service and benefit to our users - 90% CSAT
  
  

Consultant; Product Marketing

UserIQ, Customer Growth Platform | August 2017 – January 2018

Collaborating with the Product Manager and working cross-functionally with CS, Dev, and UX to audit existing assets and review the launch of new features with a focus on copy and consistency. Participating in product ideation and wireframing meetings around personas, core functions, and visual journey. Observing cross-functional quarterly planning; specifying objectives, milestones, dependencies, and risks.

Accomplishments:

• Auditing, testing, and copywriting in first-time visit campaign and feature launches

• Renaming several features and copy within the platform for improved value proposition

• Published blog content covering product update

Marketing Project Manager, Southeast - Footwear, Eyewear and Bags
TOMS, One for One | May 2010 - June 2017

Quarterly planning and managing of marketing visits, activations, and events with an evolving list of over 80 accounts. Analyzed sales data to prioritize accounts and track growth objectives and milestones. Consistent cross-functional collaboration with sales to impact the business in key accounts through visual and educational attention. Provided weekly status updates used to impact wholesale business. Managed an annual travel and regional marketing budget.

Accomplishments:

• Strategic market planning in 2016 resulted in a higher sell thru % in frequented Dillard's and Nordstrom doors vs all doors

• Project managed brand launch strategy for Dillard's stores including scripting and recording presentation used to train over 1K associates

• Project managed the launch of 2 new product categories by hosting launch events and focused training initiatives

• Developed onboarding and mentorship strategy for new team members with one-on- one training

• Leveraged digital marketing to drive sell thru for in-store events

• Hired and managed a diverse team of artists during period of hosting on average 6 customizing events per quarter

Brand Consulting, Freelance

C&C Designs - Pet Products | 2013 - 2014

Developed a launch strategy with co-founders to bring their products to market in Spring 2014. Gathered competitor analysis and retail research.

Cord Shoes + Boots | 2014 - 2015

Advised on marketing, ecommerce site merchandising and pricing strategy.

Co-Founder
ExtremePhoto, App | 2013 - 2014

Co-founder of photo editing app, ExtremePhoto, which debuted on IOS App Store in July 2013. Gathered photo content and tested product prior to and during launch. Advised on marketing and overall brand direction.

Director of Operations/Fashion Coordinator
INDIE PEACE, Apparel Company | 2009-2010

Worked closely with CEO on purchasing, design and accounting projects. Sourced garments, developed designs and forecasted trends. Invoiced boutiques and buyers. Directed e-commerce pricing strategy and inventory. Interviewed, trained and managed incoming interns.

Accomplishments

Broke top sales record by selling 35 shirts in two hours Oversaw Spring 2010 collection

Education

Volunteer Experience

Skills & Languages

Get in touch:

elizabethallenm (at) gmail.com